Zhihu is the largest Q&A knowledge community in China. (Similar to Quora)

User Profile: male 53.3%, bachelor's degree or above 80.1% (high education), 

medium to high income 76%

Business Value: The target users are highly educated and high-income individuals, 

and Zhihu is a must choose option. Enterprises/brands can easily attract and obtain 

traffic through Zhihu Q&A SEO deployment, establish brand endorsements, and improve 

conversion rates. "